This industry comprises establishments primarily engaged in retailing health and personal care items (except drugs, medicines, optical goods, perfumes, cosmetics, and beauty supplies). Illustrative Examples: Convalescent supply stores Prosthetic stores Food (i.e., health) supplement stores Sick room supply stores Hearing aid stores Cross-References. Establishments primarily engaged in-- ? Retailing health and personal care items via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers; ? Retailing orthopedic shoes--are classified in Industry 44821, Shoe Stores; ? Retailing orthopedic and prosthetic appliances that are made on premises--are classified in Industry 33911, Medical Equipment and Supplies Manufacturing; ? Retailing prescription and nonprescription drugs and medicines--are classified in Industry 44611, Pharmacies and Drug Stores; ? Retailing eyeglasses and contact lenses--are classified in Industry 44613, Optical Goods Stores; ? Retailing perfumes, cosmetics, and beauty supplies--are classified in Industry 44612, Cosmetics, Beauty Supplies, and Perfume Stores; and ? Retailing naturally organic foods, such as fruits and vegetables, dairy products, and cereals and grains--are classified in Subsector 445, Food and Beverage Stores.